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Saturday, September 3, 2022

EMPOWERING LOCAL ENTREPRENEURS: REVITALIZING SRI LANKA'S TOURISM INDUSTRY

After many crises in Sri Lanka, now it’s time to rethink and restructure all leading sectors. At the moment one of the leading sectors is Tourism which has been affected a lot since the easter attack and covid. Rebuilding the tourism industry through small businesses in Sri Lanka is crucial for the country's economic recovery. Small businesses in the tourism industry provide employment opportunities and contribute to the local economy by generating income through the sale of goods and services. Additionally, small businesses play an important role in preserving and promoting the country's cultural heritage. Governments can coordinate small businesses across the tourism sector to create the same economies of scale and liquidity that large businesses rely on. Governments, local communities, and businesses all benefit. As do tourists, who increasingly wish to leave a positive impact on the communities they visit.

Sri Lanka is a popular tourist destination known for its beautiful beaches, lush jungles, and rich cultural heritage. Small businesses, such as guesthouses, restaurants, and tour companies, play a significant role in the country's tourism industry. These businesses provide employment opportunities and contribute to the local economy. However, the COVID-19 pandemic has had a significant impact on the tourism industry in Sri Lanka, and many small businesses have been affected. The government has implemented measures to support these businesses and promote domestic tourism to help revive the industry.